![]() ![]() ![]() It’s only after several rounds of Bowmasters that they will learn about the Membership or quests. There’s IAPs, character unlocks, daily gifts and quests, achievements, and a Diamond Membership.Īll of these are drip-fed to a new player, rather than bombarding them with too much information up front. While Bowmasters’ core loop is straightforward to learn, there are plenty of other mechanics in the game that could overwhelm the player if presented too early. Don't overload players with too much info too early They’ll see news and stories on a regular basis via Playgendary’s social channels, and also have the strong social hook of their friends playing too. ![]() Not only will these actions help to swell the number of Bowmasters’ players and followers on social media, but it will also create additional reasons for players to keep playing the game. These include following Playgendary’s social media accounts and sharing the game with a certain number of friends, asking them to join the game. However, there is also a number of characters that can only be obtained when the player completes certain actions. Give exclusive items for completing certain actionsīowmasters comes with a wide range of playable characters which can be unlocked with in-game currency or IAP. This has the double effect of getting players to engage with those mechanics, as well as incentivizing them to watch an ad. You can also claim 2x the amount of reward items by watching an ad. It makes them part of other retention mechanics, such as daily rewards and free chests.Īfter claiming a daily reward, players can skip ahead and claim tomorrow’s reward in exchange for watching an ad. Incentivize video ads in creative waysīowmasters makes use of video ads in ways that are appealing for the player. Let’s take a look at some of the specific points that we can learn from Playgendary’s title. What you can learn from Bowmastersīowmasters is a colorful, playful and streamlined mobile game, with very few barriers for the player to clear before they can enjoy the game. We’ve also laid out some of the things that Bowmasters can teach us about making a successful mobile game, and some areas that we think it could improve. In our video below, we walk through the FTUE of Bowmasters, from its listing on the App Store to its social features. Instead, Playgendary’s title combines simple pick-up-and-play gameplay with colorful visuals and a smooth first-time user experience (FTUE). However, Bowmasters’ success isn’t purely down to the App Store’s editorial team taking a liking to it and giving it prominent featuring. Playgendary has also kept supporting the game with new features, characters and weapons released in the form of updates. With its accessible gameplay and colorful, playful style, it’s also been a regular pick for store featuring.īowmasters features plenty of modes and unlockables on top of its lively multiplayer gameplay. Released in 2016, the game has proved consistently popular and is a regular in the top 100 US Games charts as well as the top 20s for Action and Arcade. Bowmasters is a turn-based aim-and-shoot game developed by Playgendary. ![]()
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